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The sustainable development of the fashion industry has become a new opportunity for China's textile and apparel industry
May 23, 2018

The sustainable development of the fashion industry has become a new opportunity for China's textile and apparel industry


Industry experts said that "technology," "fashion," and "green" have become the new positioning of China's textile and garment industry. To explore the harmonious coexistence between man and nature, from the aspects of social responsibility, natural ecology, etc., green innovative design on renewable energy, renewable energy, and low energy consumption is becoming a new opportunity and will promote the transformation of the fashion industry.

Xiu Yan, Director of the Social Responsibility Office of the China Textile Industry Federation, pointed out that sustainable fashion needs innovation, ecology, and daily life. It needs to be formed from the design and production itself, the upstream and downstream collaboration of the industry chain, and the consumer’s daily life and consumer awareness. Sustainable fashion ecosystem.

Advocates of traditional handicrafts and modern aesthetics, Lin Xi, the founder of "Left in the Left" brand, stated that Chinese traditional arts and crafts will eventually disappear in the absence of demand. We have passed through the Miao embroidery, batik and silk reel, etc. Traditional costumes and handicrafts are understood, fashion transformations are made, and they are given new vitality through exhibitions, books, and other forms of cultural heritage. To carry forward traditional culture can not stay at the viewing level, there must be a healthy ecological chain, and there is a supply and demand market for sustainable development.

China Fashion Designers Association Vice Chairman and China Fashion Design Jinding Award designer Chen Wen emphasized the development of sustainable fashion in three aspects. First, original brand and original design are important aspects of sustainable development. It is necessary to integrate culture and design. One, Second, China is in the transition stage of new and old kinetic energy, it is necessary to build a green industrial chain under the new production mode, and pay attention to the combination of technology and fashion; Third, with the change of mainstream consumer groups, fashion lifestyle is crossing the season , age, distance, occasion, and even gender, to lead the new development model of lifestyle through new fashion, new media, new retail.

"reduce, reuse, recycle, recover, redesign, and remanufacture." Amelie Mongrain, Canadian designer and creative director of Tush Skivvies, presented the above "6 R principle." She believes that the era of fast fashion has passed and that it should now enter the slow fashion. When we measure a country's fashion culture, more attention is paid to the slow fashion embodied in its design and production. When we put a product into the hands of consumers, it should be a work of art. Therefore, it is necessary to clearly define what consumers really want and carry out production in a targeted manner.For example,our jacquard loom machine and weaving machine can be customize by customer.

For the future development of sustainable fashion, participating experts believe that the sustainable development of the Chinese fashion industry already has a good industrial foundation. Millennial consumers also have more awareness and desire for environmental protection, so this is a Promote a good era of sustainable fashion.

However, at the same time, there are still some obstacles to the sustainable development of the Chinese fashion industry. The first is the promotion of awareness and ideas. Sustainable development is inseparable from culture, manufacturing, design, and a complete industrial chain constructed by consumers. It is not a single link in the value chain that can be achieved, but requires more resources and links to cooperate and support each other. The experts appealed that more employees would be able to invest more ideas and resources into sustainable fashion, turn consciousness into action, and action become grounded, and promote horizontal integration of various industries, technologies, and resources to promote the overall social environment. Progress in sustainable development.


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